Watanpreets Media Blog

1) Advertising and Marketing: Key conventions  2) Gender stereotypes in advertising  3) Advertising case study 1: OMO print advert  4) Advertising case study 2: Represent NHS Blood campaign  5) Advertising case study 3: Audrey Hepburn Galaxy advert

1) Why is the advert set in the 1950s? What audience pleasure does this provide?  The advert is set in the 1950s because it brings historical context back as well as nostalgia for those who like Audrey Hepburn's work and like the 1950s. 2) Which of Propp's character types are represented in the advert? (Note: just choose two or three character types that are definitely used in the advert - it does not use them all).   The Helper/Sidekick: Galaxy chocolate and the chauffeur. The Heroine: Aubrey Hepburn  The Hero: The guy driving the car and Aubrey Hepburn The Villain: Market Stall Donner: Bus Driver 3) How does the advert's narrative (story) follow Todorov's theory of equilibrium? The adverts narrative follows Todorav's theory of equilibrium by having a equilibrium which is Audrey Hepburn on the bus then the disequilibrium which is the crash into the market stall then finally the new equilibrium which is Audrey Hepburn taking the bus drivers hat and makes the Gregory

1) What does BAME stand for? BAME stands for Black and Minority Ethnic  2) Why is there a need for blood in the BAME community? There is a need for blood in the BAME community because only 3% of blood donors are Black or Asian which is not enough to save people who are Black and Asian that are in need of blood. 3) What does this advert want people to do once they've seen it (the 'call to action')? This advert wants Black and Asian people to donate some blood once they see this advert (which is a grime music video) because there isn't enough blood for BAME people. 4) Why is the advert called 'Represent'? The advert is called Represent because its represents BAME people and inspires young people to donate blood like their role models so they can be seen as heroes because their blood may save someones life. 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why t

1) What year was the advert produced?  The year the advert was produced in was 1955.               2) How were women represented in most adverts in the 1950s?  Women in most 1950s adverts were presented as object and someone who is only suppose to please a man so they can be happy. They are also sexualised in the 1950s adverts rather than being shown as independent and powerful people. 3) How does the heading message ('OMO makes whites bright') and typography promote the product?  The heading message of 'OMO makes white bright' and typography which is serif promote the product by making it the font bold and large to make it stand out to the target audience which was women and making the women wanting to buy the product because they noticed it. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?   In the OMO advertisement mise-en-scene is used in the central image where the a

  WWW: You’ve written some well-developed, detailed answers here exploring the questions in real depth. This will be a fantastic skill in a real exam or assessment. You make specific reference to the CSPs, particularly in the Reveal answer which is also very positive. EBI: For Q3, look at the language you use in your representation answer. You make plenty of good points but ideally need to discuss stereotypes with representation questions – does Reveal reinforce or subvert the stereotypes of women and celebrities we usually see in the media? You’ve instead used the words positive and negative which is not quite the same. Try and use reinforce/subvert and stereotypes in future. LR: W rite THREE things you will revise or practice for the Magazines topic before your next exam or assessment.  1) Discuss about Stereotype in blog posts about the representation questions. 2) Use  reinforce/subvert and stereotypes in future. 3) Get the target audience correct next time.

1 ) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish.  2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post.  3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. The stereotypes of women that I can find in the 1950s and 1960s adverts are that they sexualized and objectified by men and trying to show that they are only their to please men or get a mans approval. This is shown in the 2nd advert "The chef does everything but cook - that's what wives are for!" showing that women or more so house wives are only mere tools to make their husbands and men happy not their own independent and the expression on the woman's'  

  1) What key conventions of print adverts can you find and what are the  connotations  or deeper meanings of each convention? Pictures  of the product (Skittles)  to remind us of the type of product it is. The image also reinforces the slogan "Taste The Rainbow" as the skittles are different colours that are a part of a rainbow and the skittles are purposely placed as a rainbow. The  Logo  is bright and large in the centre of the advert to attract the audience's attention and make it stand out between the bright colours of the advertisement. The  Background  features a blue sky and white clouds. It is bright and eye-catching with connotations of happiness. This makes the consumer recognise the brand colour and makes them think they will feel joyful once consuming the product or gift it to children to make them feel over-joyed  The  Slogan  at the bottom is clearly visible and stands out against the background. ‘Taste the Rainbow’ (which is in dark blue) reinforce the USP

  1) Magazines: Introduction and conventions 2) Magazines: Representation and social contexts 3) Magazines: Tatler CSP case study 4) Magazines: Reveal CSP case study 5) Magazines: Exam question blog assessment

  1) What is a convention of a magazine cover? Give an example from   Tatler .  [2 marks]                                    A convention of a magazine cover is a typical feature used on the front cover of magazines e.g. title of publication ,  barcode and central image. An example of a convention of a magazine cover from Tatler would be the colour scheme which consists mainly of the colours gold ,  white ,  pink with a little bit of yellow and green. The gold is used to connote wealth and luxuries appealing to an upper-class and posh audience whilst the pink and white connote femininity and an angelic type of feel for the target audience. Finally the greens and yellow connote tranquillity and warmth. 2) How does the front cover of  Tatler  use media language to appeal to its target audience?  [6 marks]       One way the front cover of Tatler use media language to appeal to its audience by using non-verbal codes such as the central image. The central image has a model who is wearing pe