Gender representation in advertising

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1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish. 




2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post. 



3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.
The stereotypes of women that I can find in the 1950s and 1960s adverts are that they sexualized and objectified by men and trying to show that they are only their to please men or get a mans approval. This is shown in the 2nd advert "The chef does everything but cook - that's what wives are for!" showing that women or more so house wives are only mere tools to make their husbands and men happy not their own independent and the expression on the woman's' face in the 2nd advert showing she is please to what she is for "making her husband" joyful even if it means putting herself down and being seen as an objects.

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples
Stereotypes of women in the 2000s are women are that they have to be in perfect shape and follow the fashion standards of looking "beautiful" and "perfect" which is shown in the 3rd advert "This is no shape for a girl" connoting that a girl has to slim to be beautiful which is also proved by the model at the bottom who is slim and the pear connoting a women or a girl have to have a perfect body to be pretty. Also the second advert showing women have to follow the latest trends and standards to fit in like the cover model who is seen as someone who fits the 2000s beauty standards which were being blond, slim, following the latest fashion trend, being white and having natural looking make-up on. Finally the 2nd advertisement saying "Keep her where she belongs..." suggesting a positive and negative thing such as give her the respect she deserves or it could be saying to keep her objectified like most women were in the 90s also this is proved by the shoe next to her.

5) How do your findings suggest representations of gender have changed over the last 60 years?
Representation of gender has changed a bit over the last 60 years because many adverts now don't objectify women whilst there might still be some but women are still sexsualised like they were 60 years ago showing very slow improvement. 

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