Advertising & Marketing: Final index

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Galaxy 'Chauffeur' advert

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1) Why is the advert set in the 1950s? What audience pleasure does this provide?  The advert is set in the 1950s because it brings historical context back as well as nostalgia for those who like Audrey Hepburn's work and like the 1950s. 2) Which of Propp's character types are represented in the advert? (Note: just choose two or three character types that are definitely used in the advert - it does not use them all).   The Helper/Sidekick: Galaxy chocolate and the chauffeur. The Heroine: Aubrey Hepburn  The Hero: The guy driving the car and Aubrey Hepburn The Villain: Market Stall Donner: Bus Driver 3) How does the advert's narrative (story) follow Todorov's theory of equilibrium? The adverts narrative follows Todorav's theory of equilibrium by having a equilibrium which is Audrey Hepburn on the bus then the disequilibrium which is the crash into the market stall then finally the new equilibrium which is Audrey Hepburn taking the bus drivers hat and mak...
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Doctor Who: Audience and Industry

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  Audience 1) Who is the target audience for Doctor Who? Has it changed since 1963? The target audience for Doctor Who was more male than female because they were mainly interested in the science genre which has changed since 1963 as more females enjoy science-fiction rather than males and the age was 12-65 and for mainly for a family audience is still the same as 1963. Plus the ethnicity/race being white British people whilst it changing as people of different ethnicities and races watching Doctor Who and the social class being working and middle class still being the same.  2) What  audience psychographic groups  might particularly enjoy Doctor Who? Mainstreamers - broad appeal as millions of people watch BBC and BBC was one of the only channels that could be used for entertainment. Reformers - want the world to change, like new things and strange stuff. Explorers - like genres like science-fiction and mystery and stuff related to technology. 3) What audience pleas...
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OSP & VIDEOGAMES: AN INTRODUCTION

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  1) What were the first videogames like? Videogames in the beginning were 2D and simple while not being complicated in order for families to access at home. They were less popular among people as they were new to the idea to gaming. 2) How have videogames changed over time? Over the years games have improved from their graphics to the storyline and game play. Everyone can access games if its at home or outside at an arcade, It has become a normal way to entertain yourself and many teens enjoy the idea of getting distracted by the games.  3) What do the most successful games have in common? Answer this in as much detail as you can. Think about audience pleasures - what do people like about playing videogames? The most successful games are thought out and attract a wide variety of audience. Entertainment/ diversity- the audience is able to be distracted from their everyday life. Information- Survival games help the audience understand and learn the basics of surviving (mak...
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