Watanpreets Media Blog

1) Why did Facebook buy Instagram for $1bn in 2012?  Facebook brought Instagram for $1bn in 2012 because they wanted to build multiple products and become a multi billionaire company. 2) What are the benefits for media companies of vertical integration?  The benefits for media companies of vertical integration are that profit at every stage of the production and control every stage. 3) What are the benefits for media companies of horizontal integration?t The  benefits for media companies of horizontal integration are there is more profit and attract a wider audience. Also it spreads risk and diversity: move into other platforms. 4) What is a subsidiary? Subsidiary is smaller companies owned by bigger parent companies. 5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you). Three examples of media  companies that have used synergy to maximise the profit from a brand are: Disney, Warner...

  “ The internet has given audiences much more power than ever before.” To what extent do you agree with this statement? As a result of the internet, I think that the audience has a rated amount of power. However, companies still have a grasp of power in the Industry. This essay will show why the audience's power has increased throughout the years in media whilst the power of companies has decreased by looking at the music, newspaper, film and television industry. In the music industry changes that have happened due to the internet are that audiences may stream music by artists eg Spotify ,  Apple ,  Music ,  Youtube ,  and Soundcloud whilst back in the olden time's artists would have to either perform live or you'd have to listen to it on the radio .  Plus audiences may download music and the artists don't need to rely on record labels because they have their own fame as before artists would have to rely on big companies to make them famous and those compa...

  1 ) Write a definition of a   passive  audience: This is the view that the audience takes in media passively and this message has the same effect on everyone. 2)  Write a definition of an  active   audience: This is a more open-minded and modern audience that speaks out their opinion on the media they consume and don't react passively. 3) Write a definition of the  hypodermic needle  theory: The definition of the Hypodermic needle theory that it is a suggestion that the audiences always react passively and believe all the media they have consumed. 4) Write down a  media product   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY   it fits that particular audience use/gratification:  INFORMATION/SURVEILLANCE:  The news   > Why: The news is information/surveillance because it informs the world about things that are happening everywhere and information you didn't know. PERSON...

  1) What is the preferred reading of a media text? The preferred reading of a media text is the message or ideology/ belief the producers want you to go away with. 2) What is the oppositional reading of a media text? The oppositional reading of a media text is when the consumer takes away an opposite message or ideology/belief than the producer wants you to. 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? T he Harry Brown trailer position the audience to respond to the teenage characters in the film as dangerous and violent as they are shown with gun, weapons and use rude language. Furthermore, the producer wants the consumer to think the young people are the villains in the movie and because of that the vulnerable innocent old man called harry has to take action himself. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? Y oung people might reject t...