Arctic Monkeys - I Bet You Look Good On The Dancefloor

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 Arctic Monkeys: Industry


1) How did the Arctic Monkeys first achieve success and build up their fanbase?  By performing at small venues, events and bars.

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success? They gave out free CDs so due to the word of mouth their fans established a myspace account for them which helped them succeed and rise to fame rapidly.

3) How does the rise of Arctic Monkeys differ from how One Direction were formed and became famous? Arctic monkeys are friends who're from Sheffeild and worked their way up the industry. Whilst 1D was put together by Simon Cowell gaining popularity instantly - this was all done for profit.

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label? Domino Records, they chose an independent band as they wanted to keep their authenticity and be traditional.

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why? The internet has been both positive and negative development because the development of new technology allows us to access all types of media and information. However, this shift from traditional and modern may have been difficult to understand and process as artists no longer receive enough money from CDs as they are all listened to online.


Arctic Monkeys: Audience

1) What is the main Arctic Monkeys audience - demographics and psychographics?

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

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