Music video: One Direction - History

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Industry

1) How were One Direction formed and how is this reflected in the music video for History? They were formed through X Factor and Simon Cowell got them together. This is shown in the beginning when 1D is shown in X Factor and the clip of Simon Cowell.

2) What is vertical integration? Vertical integration is when one conglomerate owns different companies in the same chain of production.

3) What is horizontal integration? Horizontal integration is when one company buys other companies at the same level of distribution.

4) How has technological convergence changed the way audiences consume music videos? The technological convergence has chanced by making audiences enjoy the music video by being ale to watch it with quick access. 

5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos? You may want to read this text from an article in The Inquisitr about the relationship between 1D and Simon Cowell. Simon Cowell and Syco has a huge impact in One Direction because they where the ones that started there whole career by joining them together from individual singers to a band during x factor.

Audience

1) What is the One Direction target audience - demographics and psychographics?

Demographics:
  • Dominantly female
  • white 
  • 10-27
  • middle and working class
Psychographics:
  • mainstreamers

2) What audience pleasures are offered by the music video for History?
  • Diversion through a feeling of nostalgia
  • Personal relationships: Fans were used to contribute to the single’s chorus. 
  • Personal identity with the band members (following through Twitter etc.) who were marketed as ‘the funny one’ and the ‘handsome one’ and also relating to other like-minded fans. 

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans. Why did you choose those moments? 
  • 0:56 - the bands future self is shown to make the fans feel sentimental and know that there long journey is ending 
  • 2:26- fans cheering showing support and getting emotional shows a connection and rewards fans for there long commitment with the band
  • ending scene- where all the members split and go different directions showing the band is finally done with the band and pursuing life by themselves.

4) What is nostalgia and why is it a key audience pleasure for the History music video? Nostalgia is a sentimental longing or wistful affection for a period in the past. It is a key audience pleasure because the whole music video is designed on all their achievements they made in the past that got them to the place they are now from being individual people on x-factor to being a world famous group.

5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video? Fans are made to feel joyful and laugh along with the band as they are shown to be having a good time and messing around. However, near the end it shows clips of their last concert , them saying goodbye to signify that the music video is directed to their dedicated fans and their commitment to supporting their fans - which is rewarding to their fans who've been with them since the beginning of their journey.

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