Watanpreets Media Blog

Industry 1) How were One Direction formed and how is this reflected in the music video for History? They were formed through X Factor and Simon Cowell got them together. This is shown in the beginning when 1D is shown in X Factor and the clip of Simon Cowell. 2) What is vertical integration?  Vertical integration is when one conglomerate owns different companies in the same chain of production. 3) What is horizontal integration?  Horizontal integration is when one company buys other companies at the same level of distribution. 4) How has technological convergence changed the way audiences consume music videos?  The technological convergence has chanced by making audiences enjoy the music video by being ale to watch it with quick access.  5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos? You may want to  read this text from an article in Th...

1) What are the key conventions of music video?  Music videos typically feature movement – often fast paced either in terms of actors, camerawork or editing. Many contain a performance element or narrative. Music videos can also feature visual effects and intertextuality. 2) What is intertextuality?    Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references. 3) When did music videos first become a major part of the music industry? 1980s & 1990s 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s?  MTV was launched in 1981 as a platform for music videos and the first music channel on television. Programs such as BBC show Top of The Pops also showcased music videos from the charts alongside ‘live’ stage performances.   5) How are music videos distributed and watched in the digital age?  In 2005 ...