Kim Kardashian Hollywood CSP case study

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1) What is the objective when playing the Kim Kardashian: Hollywood game? The aim of Kim Kardashian Hollywood is to work your way  up the celebrity scale from Z-List to A-List.

2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood? A-list being the highest rank when being a celebrity. 

3) How do you download the Kim Kardashian: Hollywood game? Download on app store or play store on mobile/tablet

4) What is the narrative or storyline of Kim Kardashian: Hollywood? Where is it set? It is in USA and narrative is to gain as many fans as possible by doing well on projects, getting attention from Starnews, and dating to get to the A-list.

5) What characters can you play as? What characters appear in the game? The characters in Kim Kardashian Hollywood are a mixture of real VIP characters (Kim K) and fictional characters. 


Audience

1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this? The intended audience is young females ages 8-15 because it seems like a game kids would play because its about becoming a celebrity and female because your meant to dress up your character.

2) What audience pleasures are provided by the game? Use Blumler & Katz's Uses and Gratifications theory. 
  • Personal Relationships - The audience may want a love interest and may be a fan of Kim Kardashian.
  • Personal Identity - The audience may wanna be a celebrity or someone famous.
  • Diversion - The audience may want to play the game to escape reality and imagine being a celeb.

3) Why is the game so addictive for audiences?  It may be addictive for audiences as the game is entertaining and is a sense of diversion for audiences. 

4) Why does James Liu think Kim Kardashian: Hollywood is so successful? Because of Kim K being famous so her fans may most likely play the game and because of the in app purchases which makes consumers pay.

5) What does James Liu suggest is the reason players keep coming back to the game? Because there is a narrative so audiences may want to complete the narrative and become an A star.


Representations

1) What representations of women can be found in Kim Kardashian: Hollywood? Women are represented in the game as being successful celebrities, modelling, dating and glamour. 

2) What representations of race, ethnicity or sexuality can be found in the game? The representation of race, ethnicity or sexuality found in this game are that players are able to customize their characters according to how they was this includes skin colour, gender etc.. Also, players are able to date who every they want whether female, male or non-binary.

3) How does the game both reinforce and subvert stereotypes in the media? This game reinforces stereotypes as it shows the manager being a man showing men are the ones that control things. Also, the game is shown to make woman seem to be only into male validation. The game reinforces stereotypes by focusing mainly on women's appearance and how they should always be looking glamorous. As well as this, it reinforces how celebrities are expected to be dating and how produces are projected as older white males. This game subverts stereotypes as it include females owning a popular business. Also, celebrities can be seen as anyone this can include, race. sexuality, skin colour and be able to date anyone

4) What does the game suggest regarding modern perceptions of celebrity and how to get famous? 
The games suggests that modern perceptions of celebrities by becoming famous simply through knowing the right people and constantly promoting or attending events.

5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood? Someone might criticise the representation of celebrity in Kim K: Hollywood because it glamorises and romanticise celeb life.


Industries

1) How much does Kim Kardashian: Hollywood cost? It is free to download.

2) How does the game make money? The game makes money by the in-app purchases such as buying more energy.

3) What subscriptions are available to Kim Kardashian: Hollywood? The subscriptions available are:
  • Gold: 49.99 USD / month 
  • Silver: 19.99 USD / month
  • Bronze: 4.99 USD / month 

4) How was Kim Kardashian: Hollywood marketed and promoted? The game was marketed and promoted through the 'keeping up with the Kardashians' show through media convergence and it was commercialised on social media such as Snapchat and on the television.

5) How does Kim Kardashian: Hollywood use media convergence to cross-promote the game and the Kardashian brand? The game: TV Show and social media channels are referenced in game.  Player encouraged to engage online and gain bonus items for sharing on Facebook etc.

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