Advertising and Magazines assessment learner response

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1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Wow! This is a seriously impressive assessment with strong answers for some tough questions.

EBI: Revise/practise your unseen text analysis skills as this is one question your are still working at the lower levels with.


2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:

Q1: 2 marks
Q2: 6 marks
Q3: 6 marks
Q4: 2 marks
Q5: 9 marks

3) Did you get any media terminology wrong in the assessment? If yes, make a note of the right answer here for future revision: not applicable 

4) Look specifically at question 2 - the unseen media analysis. Pick out three points from the mark scheme that you didn't include in your analysis of the Grazia magazine cover. 
  • Consistent appropriate and effective use of subject specific terminology throughout.
  • Focus on meanings created by different elements of design and layout is thorough and effective throughout.
  • Excellent analysis of the product that is detailed and critically engages with the nuanced aspects of how design and layout are used.

5) Now look at question 5. Use the mark scheme to identify three points you could have made regarding the historical contexts of the OMO advert. 
  • ads in the 1950s reinforced dominant patriarchal values and beliefs e.g. women were judged by the ability to be ‘house-proud’ including the cleanliness of laundry
  • many women worked in full-time paid employment during the war years and immediately afterwards. As men replaced women in these jobs, advertising reconciled women to losing their jobs and transferring to unpaid domestic work
  • adverts would be taken at face value in the 1950s and believed to be true.

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